![]() Additional events are planned for W Singapore and the St. ![]() 27 at Hotel Bristol Vienna and Lila Downs, Oct. Other confirmed artists include Russian Red, July 20 at Four Points by Sheraton in Barcelona Gavin DeGraw, July 25 at Sheraton New York Times Square Imagine Dragons, Aug. The SPG event continues June 3 with OneRepublic at the Westin Boston Waterfront. Pepsi also recently rebranded its rewards program to Pepsi Experience Points to create unique fan experiences, including a cover-song contest with music app SongBooth that will result in a major-label singles deal later this year. ![]() Financial service companies like American Express, Citi and MasterCard have been in the business of card-member ticket presales for years, and in recent months have narrowed their focus on creating more intimate, members-only concerts at private venues. The expanded Live Nation/Starwood pact is the latest example of how brands are deepening their ties to music by emphasizing their membership rewards programs. “On Tour With SPG: Hear the Music, See the World” is the latest program of Live Nation and Starwood’s multiyear partnership, built around Starwood Preferred Guest (SPG), a guest-rewards program and exclusive to rewards members.
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